Each question is phrased as an audit of your current approach. A weak or hedged answer indicates a process that still relies on a product-centric, feature-led, broadcast model — rather than a customer-centric, diagnostic, question-led one that engages, educates, and adds value to the prospect's understanding of their own needs.
Below each question sits the operational consequence of running a non-effective lead process — and the commercial and financial impact independent research calculates is incurred by using the outdated broadcast approach in today's congested, noise-filled market.
Getting attention and traction is harder than it has ever been. These 10 questions show you exactly where the cost is sitting in your process.
Select an item below to see what's driving it.
Every question, every pressure point, the commercial cost of each — on a single page you can share around the business.
Tell us who you are and we'll generate your personalised PDF report and show you your results.