If you seek to raise money based on what you have … then the investment will be a percentage of that which you have

If you seek to raise money based on what you have … then the investment will be a percentage of that which you have
BUT
If you sell sell the imagination, the vision, the people, the team, the possible … then the valuation will be a percentage of that dream
THEN
We just have to work out what that dream is, how we quantify it, the journey to get us there and just how much of that dream we are prepared to give away in turn for the money to make the dream happen.

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