Can we stop talking about, categorizing and judging people based on their age. It is absolute nonsense and yet we continue to talk and think and communicate in this shorthand because it suits lazy people in corporate marketing departments as they attempt to build personas that purportedly understand us so they can better target their ‘content’. And yes it is ‘just content’. Homogenized, bland, insipid content that drive people along ‘customer journeys’ and through ‘engagement funnels’. Stop It.